Move over SJP and JLO. .. Coty Cosmetics recently announced its latest celebrity fragrance maven, whose name needs no abbreviation. Gwen Stefani is scheduled to debut her own fragrance, via Coty, in Fall 2007. At a time that reports indicate celebrity fragrance sales are on the decline, I have to wonder about the motivations behind this collaboration between L.A.M.B. and Coty. Will a new No Doubt or solo album correspond with the scent's debut? Will there be an ad campaign running in the pages of our favorite fashion mags? And most importantly, what kind of name will this scent have? (Tick Tock? Hella Good? S-E-R-I-O-U-S?)I'm eager to hear your predictions!
4 comments:
omg again?
Wow, I've never gone for a celebrity fragrance but I can see why Gwen is doing it. She certainly has the following. I bet it'll be called 'kawaii' or something in Japanese.
I really hope it's something like "Gwen Stefani's Super Liquid Olfaction Happiness," but I have a feeling it will end up being something more like "Harajuku Delight."
We will see...
I enjoy kf's first suggestion. I would never buy a celeb fragrance. I imagine them to be gag worthy. I'd have to unknowingly smell it and love it to be convinced.
Hilariously a friend's mom just bought her the Baby Phat fragrance because the sales person said it's what "young people" are wearing. Ewww.
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